Coca Cola Commercial- Brotherly Love
Who is the speaker?
There is no narrator in this commercial, but instead they use a back track of Avicii's song "Hey, Brother" to tell the story.
Who is the Speaker or Author's Intended Audience?
This commercial is directed towards brothers and the unique relationship between them. When one watches the video it evokes memories from the past of love, conflict, and the loyalty shared between the two.
How Do I Know Who the Audience Is?
I know who the audience is because of the story and chemistry portrayed in the commercial between the two brothers. The commercial has little to no shots of others characters, every scene stars the two brothers as to not take away and of the emphasis.
How Has the Audience Influenced the Speaker or Author's Choice of Argumentative Strategies?
The audience influenced the speakers choice of argumentative strategy because it needed to be relatable. If the commercial had portrayed two brothers who always got along and shared everything it would not have had such a large impact. The speaker made a wise choice in showing the conflict and bickering as well as the loyalty between the brothers.
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